James Walker, aka MrJWW, is a content creator who crafts YouTube videos for his own channels and works closely with the largest brands in the industry to innovate fresh content for their platforms. Starting his YouTube journey in 2015, with no audience and just an iPhone for a camera, his channel has since attracted 160 million views and is part of a global social audience of over 1.5 million in 2021. MrJWW gained traction in the automotive world through his production of unique and compelling content, sharing an exclusive insight into the incredible world of luxury supercars and the aspirational lifestyle that comes with them.

While James is the face in front of the camera, his business partner Darren is the architect of commercial operations behind the company. Darren has over 30 years of industry-leading business experience, creating, managing, and developing a successful and diverse portfolio of enterprises; the investments and experience Darren brings to the brand is invaluable. Together they have built a brand that is creating a seamless association between automotive and luxury.

In 2021, the team at MrJWW developed and launched their first range of sunglasses with 7 truly engineered glasses with a unique design identity. “Engineering For Your Eyes” these sunglasses have been exclusively designed by MrJWW with each one of the seven styles being named after some of James' favourite driving routes and roads that he has shared on his channel over the years. While some of the new styles are believed to be a world-first in eyewear, all of the MrJWW sunglasses are styles for all seasons.